Mission Statement:

To Lead, Innovate, and Inspire the sport of swimming.

Lead the industry of performance swimwear and apparel,

Innovate products and services,

Inspire all athletes to live their potential and be their best - A3 Performer.

Vision Statement:

To become the most sought-after brand of performance swimwear in the world and to enrich the sport of swimming with innovative products that impact swimmers of all levels to be their very best.